It's not a diet. It's a new life.

MikeFoodCoach was built by someone who has lived both sides. When Mike's weight came down, what he got wasn't a number — it was a bigger life. That's the product here. The app and the program are the vehicles: the app tracks what you're actually eating, day to day; the program keeps you changing over the months it takes. The destination is a new normal — where eating well stops being a project and becomes just how you live.

The program The app

MikeFoodCoach listening while a meal is spoken aloud: two eggs, a slice of sourdough toast and a latte with oat milk

Do I need both?

No. Two vehicles, one destination — each works completely on its own. Use the one that fits, or both.

Just the app

A complete food tracker for your iPhone. Log meals in seconds, see your days and weeks clearly, sync to Apple Health. No program required.

Just the program

The full coaching experience on the web — weekly check-ins, a coach that pays attention, a structured path over months. No app required, works on any phone.

Both together

The app handles the day-to-day; the program handles the long haul. What you track feeds what you change.

The MikeFoodCoach program

The app tracks what you're eating. The program helps you change it.

The MikeFoodCoach program is ongoing coaching built on what actually worked for Mike — not an ass-kicker, a change facilitator. It isn't a 30-day challenge, and there's no finish line: it's structure and support that stay with you for as long as they help, until healthier eating is just how you live.

You choose how much to take on. Explore — small changes, no pressure, see what fits your life. Commit — steady weekly actions you can sustain. All In — the full push. They're not rankings, and nobody gets graded: the right level is the one you can honestly sustain today, and you can move between them whenever life changes.

One conversation

Your coaching happens in a single ongoing thread — check in once a week, a couple of minutes, from any phone's browser. No new app to learn.

A coach that pays attention

Weight trends, not single weigh-ins. Your wins quoted back to you. And if you disappear for a while? One nudge, then peace — and a "welcome back, no guilt" when you return.

Honest about what it is

The day-to-day coach is an AI that Mike built, trained on his approach — and he reads its work. The philosophy, the program, and the weekly lessons are Mike's.

Progress, not perfection

One good hour, one good meal, one good day — then one good week. The units of measure are months and years, and that's the point.

Join the founding beta — free Learn more

Founding beta opening soon

The program's founding beta is opening soon. Leave your email and be first in line. Nothing else — no newsletter, no noise.

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Why "Mike"?

Because Mike is a real person, and all of this began as his. He wanted to know — really know — what he was eating, without turning every meal into homework. So he built the coach he wished existed, used it every day, and shaped the program around what actually changed things for him. Not the six-week sprint — the slow, ordinary-Tuesday work that ends somewhere worth being: a normal weight, and a life with more room in it.

The MikeFoodCoach app

The day-to-day tracker. Available now on the App Store.

Say it, type it, or snap a photo — "two eggs, sourdough toast, latte with oat milk" is a complete log entry. An AI coach works out the calories and macros and tracks every meal the way you would: a plain list of what you ate, when, and what it added up to. No food databases, no barcodes, no friction.

Download MikeFoodCoach on the App Store

Try it free for 7 days — then $9.99/month or $99.99/year. Cancel anytime through the App Store. Your log lives on your iPhone, syncs to Apple Health if you want, and exports anytime.

Home screen: log what you eat in seconds — type it, say it, or snap a photo Snap your plate: one photo of glazed salmon and fried rice, and the calories and macros are in Every gram counts: photograph the kitchen scale and Mike reads the weight for you Your whole day, broken down: protein, carbs and fats on every entry Stay on track all week: seven days at a glance, plus a weekly check-in Check in with yourself: log your mood and a quick note each day Adjustable targets: set your calories and protein your way Integrates with Apple Health: every meal's calories and macros, saved to Health

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